circles
01 Product02 Matching03 Engineering04 BusinessFull case study
New York City A sample experience
9:41● ▰
circlesNYC

A little more familiar.

People you
overlap with

PilatesLove IslandRestaurants

Communities for you

Pottery and matcha

The slow Sunday crowd

Matcha · making things

YOUR LITTLE CORNER OF THE CITY

What’s your thing?

Your chapter right now
9:41● ▰
A sunset picnic beside the Hudson in New YorkFRIDAY · 7 PM

EVENTS FOR YOU

Sunset picnic
at Pier 45

Hudson River Park

What connects you · a low-key evening

The Sunday crowd· sample chat
Rhea
Rhea

Wait, hi again!!

Maya
Maya

Love that we’re reunited ♡

MY DESIGN CHOICE

Ask about the person, not an ideal profile.

The friction

Interests alone don’t capture someone’s current chapter.

The choice

Combine interests with intent. A few tap-based choices make the starting point tangible.

The tradeoff

More signal can improve relevance, but every extra question adds effort.

What I would measure

Question completion and drop-off, then usefulness of the resulting overlap.

People → overlap → a plan togetherIllustrative profiles & plans · no real RSVPs or messages
Tarini Banerji

Founder & Product Lead · Circles

Open the sample experience

Sample people. Real product decisions.